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2021: The Year of Social Advertising

Retail TouchPoints

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. In fact, Smartly.io In fact, Smartly.io

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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. billion in Q4 2021, up 98.6% in 2019.

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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

While certain ecommerce verticals saw mind-boggling sales increases in 2020, luxury goods, including jewelry, enjoyed more modest revenue boosts, according to Signifyd Ecommerce Pulse data. Upscale jewelry designer Gorjana, for example, saw 300% growth in 2020, with a 400% monthly increase in sales between April and May 2020 alone.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

The holiday 2020 surge in ecommerce caused digital headaches as shoppers contended with slow or unresponsive web sites, and retailers can’t afford a repeat in 2021. After all, it’s better to advertise fewer products than harm customer loyalty by telling someone the item they ordered isn’t actually available.

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The Most Important Retail Metrics to Leverage in 2021

Retail TouchPoints

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Website traffic: More than 4.5

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What Amazon’s AI search tool Rufus means for marketplace sellers

Inside Retail

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Retail holiday preparedness: Six tips to maximise sales events

Inside Retail

With retail being one of the most negatively impacted industries in 2020, there’s no doubt that businesses within this sector are eager to recoup losses. With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events.