NBA all-star weekend a slam dunk for retailers
Inside Retail
MAY 29, 2023
In fact, I make the pilgrimage to the US every couple of years specifically for this event – I was in Los Angeles in 2018 and in Chicago in 2020. You don’t need to be Michael Jordan to know that basketball is more than just a sport, as displayed in the much-anticipated and recently released Nike movie AIR.
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