Inside Retail

NOVEMBER 21, 2022

TRA is currently working on a foresight project for a large retailer in Australia to help them understand the attitudes of a particular demographic and how they affect shopping behaviour. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Indigo 9 Digital

JANUARY 17, 2023

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We

Merchant Services 116

Merchant Services Payment Services Consumer Marketing 116

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. Shopping Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Inside Retail

AUGUST 13, 2023

On a website or an app, a company can easily measure click-through and how the customer behaves on the shopping journey. This trend is helping the retail media industry is building out a new category of marketing spend.” Key to the success of digital signage as a medium is analysis of customer behaviour.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Indigo 9 Digital

NOVEMBER 16, 2023

With companies like Shopify it has never been easier to set up shop online. million on advertising in 2019 and 2020 respectively. In Warby Parker’s IPO filing it said that customer acquisition costs increased 49% in 2020 to reach $40 per customer up from $27 per customer in 2019 as a result of a “ deliberate investment in media spend.”

Consumer 98

Consumer Returns Advertising Marketing 98

Retail Assist

MAY 17, 2021

Last week I made the most of retail and outdoor hospitality reopening, took a day off and hit the shops on Leeds high street. In visiting the shops, we saw that there were the usual queues outside Zara and Primark, we also paid a visit to one of our clients, Harvey Nichols. How was this different (or not) to pre-pandemic?

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Retail Gazette

APRIL 19, 2024

Dunkerton himself is a product man and when he returned to the business in 2019 – after quitting over how the business was being run – his big focus was to improve its style credentials. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.

Planning 69

Planning Fashion Marketing Marketing Spend 69