The CEO of Dissh on how a strong brand identity enabled international expansion
Inside Retail
MAY 29, 2025
Inside Retail connected with the CEO and creative director of Dissh, Lucy Henry-Hicks, on how the brand has approached international expansion and finding the Dissh girl in new markets abroad. The short-term residency offered an invaluable opportunity to test the market and gauge local appetite. LHH: Yes, and no.
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