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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2020 to $10.3

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Target Schedules Deal Days for Oct. 13-14, Extends Black Friday Throughout November

Retail TouchPoints

Target is further adapting to the extended holiday season with the addition of nearly 1 million more promotions than in 2019, as well as extending Black Friday throughout November. Target plans to handle the uptick in holiday shopping, particularly in online fulfillment, by hiring an additional 130,000 associates for the season.

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Walmart, Target Maintain Upward Omnichannel Trajectory in Q2 2021

Retail TouchPoints

Walmart’s ecommerce sales were up 103% from Q2 2019. Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. The high-margin nature of advertising provides a powerful foundation that may help Walmart solidify its lead in low-margin areas like grocery. compared to 2020.

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Online florist Meg’s Flowers fined $1 million for misleading customers

Inside Retail

The Australian Competition and Consumer Commission (ACCC) brought Meg’s Flowers to court, noting that the flower shop did not directly maintain any local shopfronts accessible to customers, contrary to its claims in 156 websites and in 7462 Google advertisements.

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. Moore’s stores and intellectual property during the company’s 2019 bankruptcy. Moore , recently announced that it was acquired by “one of the largest companies in our industry.”

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

What should advertisers be aware of when investing in this format? Come Q3, each month was increasingly negative for paid search spending by the biggest advertisers through the biggest agencies. These shifts mean shoppable ads are perfectly positioned to meet the moment for both consumers and advertisers.

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Amazon FBA Boosts Sustainability Efforts With Two Circular Commerce Programs

Retail TouchPoints

Amazon has introduced two new Fulfillment by Amazon (FBA) programs to help merchants selling on Amazon resell customer-returned or overstocked items. Merchants can then set the price for items based on their condition and manage pricing, advertising and sales using their existing processes. by the end of 2021. UK and France.