When creativity gets reduced to a commodity: What is the real cost of dupes?
Inside Retail
APRIL 15, 2024
Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. No product category appears to be safe with the existence of retailers dedicated to systematically ripping and profiting off popular designs, products and formulas.
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