Remove category consumer-protection
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When creativity gets reduced to a commodity: What is the real cost of dupes?

Inside Retail

Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. No product category appears to be safe with the existence of retailers dedicated to systematically ripping and profiting off popular designs, products and formulas.

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Transparency: The ‘Secret’ to Successful Seasonal Marketing

Retail TouchPoints

With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal marketing, the search for a competitive advantage over others in the category has never been more intense. Visibility is Requisite but not Guaranteed. That’s just bad business.

Marketing 141
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Why Cool Canada Looks Smokin’ Hot Right Now: A Market Overview

Rangeme

For certain in-demand products, yes, expansion to Canada can drive sales – even in today’s volatile market. export market, accounting for 17.9% ($310 billion U.S.) consumer packaged goods (CPG) suppliers and retailers need to know about selling to Canadians? Market overview. Market size. Could a path to U.S.

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Supplier Diversity: A Look Around the Globe

Rangeme

Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line. Retail Touchpoints. for the U.K.

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The Future of Retail in the New Era of Risk

Retail Prophet

A shock to the system of western merchants and consumers who had largely operated with an assumption of unconstrained access to whatever they’ve wanted, whenever they’ve wanted it. While cotton could indeed be sourced elsewhere, the US had several distinct market advantages. By the time the Civil War ended, and U.S.

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Staying Competitive: Keeping Up With Amazon

Rangeme

To stay competitive, more retailers and consumer packaged goods (CPG) suppliers are taking specific actions to emulate Amazon’s signature inventiveness and customer obsession. Marketing Dive. Marketing Dive. Suppliers nimbly adapt to consumers’ values. Together, these two cohorts account for 52 percent of the U.S.