2018 Marketing Promotions Retail Trends 
Indigo 9 Digital
JUNE 7, 2022
Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Tesco even tried its hand at opening a discount grocery chain called Jack in 2018 but it closed the chain of 13 stores earlier this year. "We Source: Bloomberg.
Indigo 9 Digital
JANUARY 17, 2023
That’s why you often see promotions from these companies either for lower delivery fees or for a certain percentage off the cost of your order. In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales.
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Indigo 9 Digital
FEBRUARY 28, 2023
New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Do you like this content? Aggressive store expansion and failure to adapt to eCommerce.
Indigo 9 Digital
JUNE 13, 2022
McDonald’s was on to something when it launched its “Famous Orders” promotion in 2020. The campaign involved promoting McDonald’s combos that celebrities like Travis Scott and BTS enjoy eating. The promotion was so successful it helped boost McDonald’s sales not only in 2020 but also in 2021. It’s not forced.”
Indigo 9 Digital
FEBRUARY 9, 2023
Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Oatly opened for business 29 years ago in Sweden where it was a household name long before its products entered the United States market seven years ago. Oatly is now valued at $1.3
Indigo 9 Digital
MARCH 31, 2023
But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.
Indigo 9 Digital
MARCH 17, 2022
Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales.
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