How Burberry’s new leadership duo can reignite the luxury brand’s spark
Inside Retail
NOVEMBER 16, 2022
Lee, who was previously at Kering’s Bottega Veneta , should focus on strengthening its runway, streetwear, and menswear collections to appeal to younger consumers, said Ortelli. Tisci, in turn, changed Burberry’s design language by introducing a TB monogram, that increased the brand’s appeal to younger luxury consumers.
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