Remove 2018 Remove Consumer Remove Customer Experience
article thumbnail

Real-Time Inventory and Search Integration: The Backbone of Next-Level Ecommerce

Retail TouchPoints

Although inventory visibility already plays a central role in meeting demand, maintaining service levels, and streamlining operations, its the combination of real-time inventory visibility and advanced search functionality thats reshaping your customer experience by delivering on transparency, control, confidence and reliability.

article thumbnail

The Future of Retail: Enriching the Customer Experience via Conversation APIs

Retail TouchPoints

But unlike hard-hit sectors such as airlines and live events, retail saw a more uneven impact — especially when it came to dramatically changed consumer behavior. Now, almost a year later, retailers are struggling to meet consumers’ increasing expectations for instantaneous and personalized interactions with the brands they love.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Under Armour Promotes EMEA Head to Newly Created Chief Consumer Officer Role

Retail TouchPoints

Under Armour has named Massimo Baratto to the newly created role of EVP, Chief Consumer Officer, to oversee all aspects of Under Armour’s consumer strategy across global marketing, ecommerce and retail. Kara Trent, a seven-year Under Armour veteran, will replace Baratto the SVP/General Manager of EMEA.

Consumer 271
article thumbnail

Starbucks Hires Chipotle Alum as New Global Chief Brand Officer

Retail TouchPoints

Tressie Lieberman worked alongside Niccol from 2018 to 2023, driving digital marketing and off-premise. 4, 2024, Lieberman will serve as Starbucks’ EVP and Global Chief Brand Officer to help improve the company’s positioning after an increasingly lukewarm reception among consumers. Brands. Starting Nov. Starting Nov.

Marketing 263
article thumbnail

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Over the last few years, consumers have come to expect personalization from the retail brands that they love.

Consumer 317
article thumbnail

Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025

Retail TouchPoints

From 2018 to 2022, companies that embraced digital leadership saw average annual shareholder returns of 8.1% , compared to 4.9% Consumers demand immediacy, particularly among younger generations, and savvy business leaders like Ulta and DoorDash are listening, prioritizing the patronage of the shoppers of the future.

article thumbnail

Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research.

Consumer 279