Victoria’s Secret Acquires Adore Me for $400M to Fuel Revamped Image
Retail TouchPoints
NOVEMBER 1, 2022
Adore Me is a technology-led, digital-first innovator in the intimates category that will help us bring differentiated experiences to Victoria’s Secret and PINK customers. Adore Me has been a rival of VS&Co, particularly since it launched its own physical footprint in 2018.
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