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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. We started doing trade shows and focused on wholesale. This is just the beginning!

Wholesale 275
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Club L London Appoints Dan Lorenson as Chief Marketing Officer

Retail Focus

Dan has been a key figure in the brands evolution since 2018, initially collaborating as the Founder of boutique marketing agency Flying People. His role in our first-ever collaboration with global Influencer Leonie Hanne has significantly boosted visibility, ad recall, and brand recognition, while strengthening our wholesale partnerships.

Marketing 147
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How soda brand Olipop leverages pop-culture moments to grow

Inside Retail

Olipop was first launched onto the beverage scene in 2018 by co-founders Ben Goodwin and David Lester, who previously worked together on a different probiotic soda brand Obi. The market is expected to grow at a compound annual growth rate of 8.1 per cent from 2024 to 2030. One brand standing out in this growing market is Olipop.

Wholesale 130
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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018.

Planning 278
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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

As we explored in our eBook, “ The Wholesale Brand Disruption Guide ,” direct-to-consumer is defined as “the marketing and selling of products directly to consumers from the brand manufacturer.” percent year-over-year from early 2017 to the start of 2018. What Does Direct to Consumer Mean? Another is pricing.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. How Home Depot is Differentiating its Retail Media Strategy The retail media landscape is evolving at a rapid pace, but The Home Depot was an early adopter in 2018.

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“I want to rewrite the rules of retail”: Go For Zero’s Ellie Degraeve

Inside Retail

She moved to Australia in 2016 and launched Go For Zero in 2018. She opened a pop-up store on the Sunshine Coast as a proof of concept, and after turning over $80,000 in just two months, she launched Go For Zero online in 2018. I had to learn about Google and Facebook advertising,” she says. It is her first e-commerce business.

Wholesale 130