Retail TouchPoints

APRIL 20, 2021

In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels. This puts retailers in a tough spot — damned if you do, and damned if you don’t. Absolutely not.

Consumer 258

Consumer Marketing Spend Advertising Location 258

V Count

OCTOBER 20, 2021

Only by measuring foot traffic data over time can you identify how different factors impact your retail store foot traffic. . You can also get a better understanding of how certain factors like the weather or marketing campaigns impact foot traffic. . Smarter Sales and Marketing Strategies. Why Measure Foot Traffic?

Location 52

Location Shopping Planning Customer Experience 52

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in 2027. TikTok allegedly has goals of pulling in as much as US$17.5 Shopping via…YouTube?

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. In 2018, tennis ace Roger Federer signed a 10-year deal with Uniqlo to replace his former endorsement with Nike. His new deal with the Japanese retailer is worth a reported US$300 million ($414.5 Each has their own sub-brand under Nike Inc.,and

Apparel 130

Apparel Accessories Advertising Returns 130

Retail Geek

SEPTEMBER 3, 2021

Jason: [3:49] Yeah well I mostly take your advice that I guess to two alternative views is just skip the s-1 entirely and wait for the retail Roadshow and so you can kind of watch a movie instead of have to do all this math and read. Net positive ebit has but they basically have had a net loss every year except 2019 when they broke even.

Advertising 97

Advertising Consumer ATS Marketing 97