2018 Advertising Marketing Social Commerce 
Retail TouchPoints
MARCH 25, 2024
Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users.
Retail TouchPoints
JANUARY 23, 2023
A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Welsh previously served as Senior Director of Product Strategy, Operations, Go-to-Market, Commerce and Payments at Google.
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Retail TouchPoints
NOVEMBER 7, 2023
But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive turnaround mission that has included a new store strategy that brought Claire’s outside of shopping malls, a new loyalty program strategy and a new executive leadership team. They morph the physical and the digital world. It’s just part of how I think.”
Inside Retail
APRIL 16, 2024
According to eMarketer, social commerce sales hit US$67 billion in 2023 and are expected to reach up to US$144.5 To put that into perspective, social commerce sales were barely US$27 billion in 2020. A major player in the social commerce field that has been picking up traction as of late is TikTok.
Inside Retail
MAY 7, 2023
E-commerce sales in Asia are expected to nearly double between 2021 and 2025,” Simone Morandi, growth markets commerce lead at Accenture Song, the company’s digital agency, told Inside Retail. Digital savvy millennials will be 35 to 44 years old in 10 years. per cent in 2023.
Inside Retail
OCTOBER 27, 2021
Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. We saw success on social media quickly after launching the brand, so we developed a unique method of influencer marketing and perfected our influencer ambassador program.
Retail TouchPoints
JULY 14, 2020
In this exclusive Q&A, Riley talks about how and why the demographic is shifting, and how LUXIE is pivoting its marketing and merchandising strategy to attract and retain that older demographic. RTP: What have been some of your most successful marketing strategies? Having an AI strategy within marketing is critical.
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