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Top 5 B2B Marketing Strategies to Drive Sales

Independent Retailer

The purpose of lead generation is to find potential customers and convert them into sales, but unfortunately, more than half of marketers do not succeed. A HubSpot study found that 61 percent of marketers struggle to generate leads. Content Marketing. Visual Content Marketing. Written Content Marketing.

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How YouTube aims to take a piece of the social commerce pie

Inside Retail

In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. allowing creators to tag products across multiple videos, giving them the ability to monetize older content.