Analysis: Why synergy is Southeast Asian app Grab’s super power
Inside Retail
JULY 11, 2022
On 1 July, Grab Thailand announced the launch of a pilot called Digital BagAds, which are LED digital advertisements displayed on the large green bags delivery drivers use as they buzz around the city bringing Grab’s prepared food and groceries to their customers. The BagAds are being trialled initially in the Greater Bangkok area.
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