tag targeted-advertising 
Retail TouchPoints
OCTOBER 4, 2022
The wonders of cookies have been leaning toward the side of consumers so far. Server-side tagging is at your disposal to help you do just that. Done right, implementing server-side tagging will put data autonomy back in your hands and prevent ad blockers and other filtering extensions from rendering part of the dataset useless.
Independent Retailer
AUGUST 15, 2022
According to CXL, 96 percent of consumers watch an explainer video to learn about a product. You can present the video by: Presenting customer testimonials and reviews Creating competitive and innovative advertisements for your product or service Making tutorials to guide your customers through the product or service.
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Wiser
NOVEMBER 3, 2020
Point-of-purchase (POP) marketing targets shoppers while they’re in a buying state of mind, and when done correctly, it can make your products too good to pass up in the moment. Point-of-purchase marketing, sometimes referred to as point-of-sale marketing, is the practice of placing marketing material next to the products it is advertising.
Store Growers
JANUARY 29, 2019
Other direct-to-consumer mattress brands like Leesa have raised $32M. If you compare those brands, they all look pretty similar: Sell direct-to-consumer. One advantage that gave them was all the money Casper had spent on making consumers comfortable with buying a mattress online. Lower prices vs offline. 100-night trial.
Retail Geek
SEPTEMBER 3, 2021
8:26] You know you like if you look at 2018 you said hey they sold 270 million and they lost 22 million on it in 2019 they sold 370 million and they broke even. Net positive ebit has but they basically have had a net loss every year except 2019 when they broke even. So what’s a little worrisome about that is. [8:26]
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