Retail TouchPoints

JANUARY 26, 2024

Retailers understand that aspirational shoppers prioritize price, so by lowering the price point for certain products or categories, luxury retailers have created entry points that make their brands more accessible to those who can’t afford the marquee handbags. Van Ullen also has held leadership roles at Comcast, FreeWheel and OpenX.

Advertising 147

Advertising Marketing Shopping Management 147

Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. The fact that this ad is still relevant in 2022 shows the strength of this longer-term vision, first conceived in 2018.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail Geek

FEBRUARY 8, 2024

Episode Summary: In this episode, Jason Goldberg and Scot Wingo dive deep into Amazon’s fourth-quarter results for 2023, analyzing the company’s performance in various segments such as retail, offline and online sales, marketplace, AWS, and advertising. package in the US (the first reduction in cost to serve since 2018).

Fulfillment 64

Fulfillment ATS Advertising Marketing 64