How Claire’s New IP Universe Started in the Metaverse
Retail TouchPoints
NOVEMBER 7, 2023
Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. The first phase, of course, is products, which includes stuffed animals, jewelry, backpacks and other merchandise categories that are synonymous with Claire’s.
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