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Expert reveals tips to thrive in retail as privacy laws tighten

365 Retail

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

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Expert reveals tips to thrive in retail as privacy laws tighter

365 Retail

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

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Speech Technology Helps Retailers Deliver on Consumer Expectations for Contactless Shopping Experiences

Retail TouchPoints

billion by 2025, growing at a compound annual growth rate of 19.63% from 2017 to 2025. And consumer adoption of this technology continues to rise, with Edison Research estimating that 76 million people will own smart speakers in 2020, up from 7 million in 2017. This approach enables these devices to respect user privacy.

Consumer 163
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Everything you need to know about retail’s facial recognition fiasco

Inside Retail

On Tuesday, the Australian government’s privacy watchdog opened an investigation into retail giants Bunnings and Kmart over their use of facial recognition technology in stores. The first experiment was using it with KFC and Alibaba, where people could smile to pay back in 2017,” Marian told Inside Retail.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Recently, it has become even more important due to several privacy changes from Google and Apple. As Google and Apple begin to take actions to protect their users’ privacy, in the cookieless future consumers will not receive targeted ads based on their search history — a big win for consumers and a conundrum for marketers.

Marketing 302
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Amazon Comes Under Fire from FTC, U.S. Senate for Deceptive Membership Practices, Warehouse Safety

Retail TouchPoints

At the same time, the FTC said that Amazon also had agreed to pay $25 million to settle allegations that it “violated children’s privacy rights by failing to delete Alexa virtual assistant technology recordings at the request of parents and keeping them longer than necessary,” according to Reuters.

Consumer 276
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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. Building trust in AI-powered personalisation.