2017 Advertising Consumer Shipping 
Inside Retail
FEBRUARY 5, 2024
Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.
Retail TouchPoints
NOVEMBER 5, 2021
With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. Social media advertising and how to leverage it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Wiser
OCTOBER 15, 2019
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?
Inside Retail
JUNE 28, 2021
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.
Indigo 9 Digital
MARCH 9, 2023
Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup? This service is also beneficial for consumers worried about their goods being stolen after they are dropped off. More than 1.7
Inside Retail
FEBRUARY 22, 2023
During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.
Indigo 9 Digital
FEBRUARY 13, 2023
Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. At one end of the supply chain, an entrepreneur identifies a product – usually through Chinese e-commerce platform AliExpress – which they think they can sell to European or American consumers. Wayfair uses advertising to buy growth.
Expert insights. Personalized for you.
130 
Let's personalize your content