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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Do you know the average conversion window of each channel in your media plan? Uncovering each channel’s conversion window.

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What does Apple’s Indian expansion plan mean for the mobile landscape?

Inside Retail

After formally filing a request for the retail store in 2016, the global tech giant wanted to open the facility in 2020 but postponed the plans due to Covid-19 disruption. Furthermore, Apple is reportedly planning to open three additional stores in the coming years to strengthen its offline presence in India.

Planning 130
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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. Like many local retailers, the foreign entrants have not understood the multicultural market dynamic and lifestyle differences from their home markets, let alone the structure of the retail industry.

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Why Nike is putting used sneakers back on the shelf

Inside Retail

The brand plans to expand the Refurbished program to more US stores throughout 2021 and beyond. Nike Refurbished is just the latest secondhand initiative from a major retailer in recent months. “At Secondhand shoes will initially be available in up to 15 stores in the US, according to Nike. What’s driving the rise of resale.

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Analysis: Will the market pay 7-Eleven’s $2 billion asking price?

Inside Retail

The 7-Eleven Holdings board’s decision to seek a buyer for its network of about 750 retail outlets continues a seismic restructuring of the convenience retail market in Australia. The decision by the leading retail franchisor and Australia’s largest private company in fuel sales should have caught no one by surprise.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. That’s why these immersive experiences need to be a near-term goal, and not part of retailers’ five-year plan.

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Meet Missfresh, the Chinese grocery retailer offering 30-minute delivery

Inside Retail

Here, we chat with Missfresh about how the DMWs operate, how it’s digitalising fresh markets and its plans for the future. We are able to empower the neighbourhood retail market through our technological capabilities and further seize the market opportunities in the digitalisation of the industry. million (RMB 1.6