Remove 2016 Remove Marketing Remove Planning Remove Retail Marketing
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What does Appleā€™s Indian expansion plan mean for the mobile landscape?

Inside Retail

Apple, known for its long game worldwide in terms of products, services, and marketing, finally arrived in India earlier this year. In April, the tech giant launched its first two stores, both of which achieved record-breaking sales during an off-season period when online retail dominates the market.

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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. In some cases, the failed Australian ventures were part of a flawed strategy to breathe growth into struggling home market operations.

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Why Nike is putting used sneakers back on the shelf

Inside Retail

The brand plans to expand the Refurbished program to more US stores throughout 2021 and beyond. Nike Refurbished is just the latest secondhand initiative from a major retailer in recent months. Secondhand shoes will initially be available in up to 15 stores in the US, according to Nike. What’s driving the rise of resale.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game ā€œPokĆ©mon GOā€ made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be ā€” and brands took notice. Thatā€™s why these immersive experiences need to be a near-term goal, and not part of retailersā€™ five-year plan.

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U.S. & U.K. Markets Look Abroad for Growth

Rangeme

market as a way to expand as the e-commerce boom smashes international barriers and fuels retail growth. retailers who seek spectacular products for their physical and digital shelves. market for lucrative new sales opportunities. Market size. retail market is significantly bigger. Retail Economics.

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Meet Missfresh, the Chinese grocery retailer offering 30-minute delivery

Inside Retail

Here, we chat with Missfresh about how the DMWs operate, how itā€™s digitalising fresh markets and its plans for the future. In 2020, our market share of Chinaā€™s on-demand DMW retail industry in terms of GMV was 28 per cent, ranked first in North China, according to iResearch. In June, the brand went public on the NASDAQ.

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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

While location intelligence has been almost synonymous with measuring foot traffic to stores, there are much broader applications that retailers and marketers should incorporate into their strategies this new year. Do you know the average conversion window of each channel in your media plan?

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