Independent Retailer
FEBRUARY 15, 2022
Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.
Inside Retail
JUNE 3, 2024
Asos said its first order came within 30 minutes of launching, and new shoppers account for 57 per cent of those buying its products via TikTok Shop. Madrid-based Carmen Muley started out hosting AliExpress’ first live stream in China in 2016 and now advises brands on live shopping strategy through her company Paragon Social Commerce.
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Retail TouchPoints
AUGUST 1, 2022
“It’s interesting that TikTok has allowed a ‘capital C’ corporation to be involved, but I think it stems from the fact that Barnes & Noble was the very first retailer to identify that #BookTok was a driving factor in book sales ,” said Jessica Brigman, Senior Account Executive at The Walt Disney Co. ’s Merchandising the #BookTok Movement.
Small Biz Trends
JULY 8, 2021
The retail industry in the US accounts for 18.7 % of total gross domestic product (GDP). Following data from SCORE research prove the point: Small retailers account for 98.6% per year on average between 2016-2021. between 2016-2021. These occupations account for 6.3% If you have ever wondered how much of the U.S.
Inside Retail
MAY 29, 2022
Online marketplaces such as Lazada, Shopee, Tiki and Tokopedia dominate the e-commerce market in Southeast Asia, accounting for 65-75 per cent of the e-commerce Gross Merchandise Value (GMV) in Indonesia, Malaysia and Singapore, and 35-50 per cent of GMV in Thailand, Vietnam and the Philippines, Google’s e-Conomy SEA 2021 shows.
Retail TouchPoints
DECEMBER 2, 2020
A 2016 survey found that nearly 80% of impulse buys happen in-store. Social commerce plays a vital role in impulse buys because marketers can customize their messages and meet customers at the right time. Targeting consumers on social networking sites works. How much of that happens in-store versus online is hard to say.
Indigo 9 Digital
MAY 6, 2022
billion annual active customers last year while JD.com had 552 million active accounts in the year ended September 2021. China has the largest market for social commerce. Social commerce, which is eCommerce sales that are made on a social media platform, is a big business in China. Alibaba has a 47.1%
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