For Online Impulse Buys, Personalization is the Sixth Sense
Retail TouchPoints
DECEMBER 2, 2020
A 2016 survey found that nearly 80% of impulse buys happen in-store. For example, if you know your customer likes M&Ms on Facebook, and is researching recipes that include M&Ms, and has been a past purchaser of M&Ms at your physical store, then you can “push” the candy at checkout.
Let's personalize your content