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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

A 2016 survey found that nearly 80% of impulse buys happen in-store. For example, if you know your customer likes M&Ms on Facebook, and is researching recipes that include M&Ms, and has been a past purchaser of M&Ms at your physical store, then you can “push” the candy at checkout.

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Jason & Scot Show Episode 258 – Retailer Owned Brands and Other News

Retail Geek

And this one is fun because I think we actually cover this we’ve been at this podcasting gig for quite a while I think we’ve been at commerce cumulatively between the two of us for. Akash 50-60 years there’s one but we’re even podcasting in 2016 and I remember one tarry longer than the CEO of Macy’s said.