Retail TouchPoints

DECEMBER 29, 2021

In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. D2C as a business model has always been around.

Beauty and Health 287

Beauty and Health Consumer Marketing Management 287

Inside Retail

OCTOBER 17, 2021

Last Monday, on International Day of the Girl, the Lego Group announced a commitment to removing harmful gender stereotypes from all of its products and marketing going forward. . Many retailers have moved away from gender-based signs in stores, which reinforce the idea that certain products are for boys and others are for girls. .

Store Layout 130

Store Layout Department Stores Marketing Consumer 130

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

Consumer 130

Consumer Target Market Visual Merchandising Kiosk 130

Inside Retail

NOVEMBER 20, 2022

Together, they both collaborate on product design. Monk tagged the brand on her Instagram account around 2019, and there was a huge spike in traffic to the website and sales. “We The sisters worked in the same airline company, before starting a boutique store in 2015. Being keen consumers, we knew what we wanted,” she said. “We

Accessories 130

Accessories Boutique Wholesale Marketing 130

Wiser

JULY 14, 2020

You develop a product, produce it, promote it, and sell it. You can’t create a product without understanding where it fits into the market. Is it a high-end product? Product attributes and features. This strategy is best when a product has high competition or is a new entrant to an established market.

Bundled Pricing 128

Bundled Pricing Markdowns Consumer Marketing 128

Independent Retailer

NOVEMBER 8, 2022

For retailers, this transformation is being driven by consumers, with 80 percent of American shoppers reportedly considering sustainability before making a purchase. Over in the UK, Tesco has pledged to be carbon neutral by 2035, and since 2015, the retailer has managed to reduce scope 1 and 2 emissions by 52 percent.

Fashion 75

Fashion Fast Fashion Boutique Returns 75

Store Growers

JANUARY 29, 2019

The company launched back in 2015 with a $171,000 Kickstarter campaign. In the years following the did more crowdfunding campaigns to launch new products like their pillow and pet bed. Other direct-to-consumer mattress brands like Leesa have raised $32M. Similar product. Videos can easily have a price tag of $500,000.

Advertising 64

Advertising Marketing Shopping Promotions 64