How Sephora Turned Order Fulfillment into a Loyalty-Builder
Retail TouchPoints
AUGUST 22, 2024
The retailer even ran a flash shipping program as early as 2015. In most cases, items are dropped at consumers’ doorsteps within two hours. For extra motivation, they get 5% off every subscription delivery they register for, plus free shipping. This is important when we think about cross-category shopping.
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