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Which Retail Trends Show How Important Technology Is In 2024?

365 Retail

Another type of business that’s gone online can be seen thanks to the recent story of the retail coffee brand Barista Bar. This service was launched in 2015 and they’ve now invested in an overhaul of their website and app to provide a digital-focused approach. A fresh idea that sounds great may not be what consumers are looking for.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Your grandma shops online. But for retailers, having an online strategy isn’t enough — especially if it’s an outdated one, and only designed for one generation. A new generation of shoppers, Gen Z, are bending online shopping to their will. Three suggestions: Adapt to where and how Gen Z wants to shop.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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On Fire: Where Consumers are Buying Today’s Most Popular Smoking Products

Rangeme

and is often a driver for consumers to visit a store —especially in the convenience channel. in the four weeks ending May 15, 2022, in all multi-unit retailers. Convenience stores are also a top location for CBD purchases, with 29% of consumers making purchases there and a quarter of people visiting at least once a day.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. While stores will always have value all brands are rethinking how best to serve their consumers digitally. In 2015 Farfetch purchased Browns, a luxury fashion boutique in London.

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How Nike is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense. The initiative is Nike’s Triple Double Strategy : “2X Innovation, 2X Speed and 2X Direct connections with consumers.” Over the course of several years Nike has successfully grown its direct to consumer business.