Remove 2015 Remove Consumer Remove Dead-Stock Remove Wholesale
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How pop-ups helped inform Kat the Label’s new flagship store in Melbourne

Inside Retail

The lingerie and sleepwear brand is also set to expand its wholesale offering. Founder and designer Kate Nixon said that the business started in Byron Bay in 2015, with her hand-making lace bralettes and posting products online. The brand endeavours to buy dead-stock from larger brands, which it redesigns into its own pieces.

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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance.