Retail TouchPoints

DECEMBER 29, 2021

Focus on Physical Packaging. A huge part of the consumer experience is when they finally receive the much-awaited package in their mailbox. Many D2C brands design packaging that creates a memorable unveiling experience for the consumer. This allows Glossier another channel to gather consumer feedback easily and engage directly.

Beauty and Health 290

Beauty and Health Consumer Marketing Management 290

Independent Retailer

NOVEMBER 8, 2022

Packaging and labels that are sustainable, eco-friendly, and biodegradable are not just a unique selling point anymore. Over in the UK, Tesco has pledged to be carbon neutral by 2035, and since 2015, the retailer has managed to reduce scope 1 and 2 emissions by 52 percent. Brands Adapting to Green Packaging and Labeling.

Fashion 75

Fashion Fast Fashion Boutique Returns 75

Wiser

JULY 14, 2020

You develop a product, produce it, promote it, and sell it. In this article, we’ll look at what pricing strategy actually is, some different pricing models, and how you can think about your pricing strategy to facilitate long-term profitability and growth. It’s a reflection of how your product is made and packaged.

Bundled Pricing 128

Bundled Pricing Markdowns Consumer Marketing 128