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Joe Browns poaches La Redoute exec as new CEO

Retail Gazette

Bannerman joins from the UK subsidiary of French business La Redoute, where she first joined in 2015 as its chief marketing officer before being promoted to COO in 2018. The retailer’s chair Michael Truluck said: “We’re excited for our future with Dawn at the helm.

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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. As a result, ASONTV marketers promote their spending data to retailers.

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Introducing a New Product: A Guide

Wiser

Factors like timing, promotions, target audience, and more can affect your chances. New product introduction starts with a promotional strategy and other marketing tactics to raise awareness for the product prior to launch. Well, now is when their marketing team would start advertising for it. If so, what makes yours better?

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. It supports and enables a range of interactive features within advertising email campaigns and uses a markup that works with HTML and CSS. An AMP Use Case.

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How Buy One, Get One Can Improve Your Sales

Wiser

According to behavioral economics researcher Dan Ariely , shoppers generally overvalue the benefits of “free” even when compared to higher-quality items at a discounted price. Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. Get on shoppers’ good sides with a Buy One, Get One promotion.

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How to Build Strong Reseller Networks

Wiser

Here are a few tips on how to build strong reseller networks that benefit your brand—and increase sales at the same time. And now that transparency is at an all-time high, retailers engage in price wars regularly to win sales over their competitors. Understand Reseller Pricing/Promotion Strategies. Sell Smarter, Not Harder.

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Retail appointments for the week

Inside Retail

I’ve spent more than half my life at JB…but to close one chapter at JB, which has been such an awesome part of my life, and open a new chapter is really exciting,” Murray said in an interview on the Retail Therapy podcast hosted by Australian Retailers Association CEO Paul Zahra. Travis Wright takes the helm at Tigerlily .

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