Remove tag
Remove 2015 Remove ATS Remove Marketing Remove Promotions
article thumbnail

What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). These tactics are lessons that all brands can learn and apply to their business model.

article thumbnail

Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

Inside Retail

Last Monday, on International Day of the Girl, the Lego Group announced a commitment to removing harmful gender stereotypes from all of its products and marketing going forward. . Lego isn’t the first retailer to try to downplay gender in its marketing to kids. Society has been engaged in gender stereotyping for a long time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. At the time, everyone wore big glasses, as reflected by shows like The Kardashians. “We

article thumbnail

Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. The immediate future.

Consumer 130
article thumbnail

How to Price for Long-Term Growth and Profit

Wiser

You develop a product, produce it, promote it, and sell it. You can’t create a product without understanding where it fits into the market. In this article, we’ll look at what pricing strategy actually is, some different pricing models, and how you can think about your pricing strategy to facilitate long-term profitability and growth.

article thumbnail

Key Strategies for Retailers to Push Sustainability Efforts

Independent Retailer

Over in the UK, Tesco has pledged to be carbon neutral by 2035, and since 2015, the retailer has managed to reduce scope 1 and 2 emissions by 52 percent. This is likely a legacy of the 1970s and 80s, when low-quality and expensive environmental products failed on the market and early socially responsible investments produced low returns.

Fashion 75
article thumbnail

With Web3, Social Media Creators and SMBS Can Get A Much Better Deal

Small Biz Trends

Take Logan Paul for example, who began his YouTube channel back in 2015 and quickly saw his subscriber base explode. They may also be able to receive something from TikTok’s Creator Fund, which is set up to reward users with at least 10,000 followers and 100,000 views over a 30-day period. million subscribers and over 5.8