Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled
Inside Retail
APRIL 25, 2021
A turnaround program was set in motion in 2014, focused on cost-cutting and trendier merchandise that abandoned its logo-centric designs to a certain extent. This included the images on in-store photos, gift cards and shopping bags. A new, brighter store design was introduced and it quit playing loud, thumping music in its shops.
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