Remove 2014 Remove Consumer Remove Planning Remove Retail Trends
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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. Take mattress retailer Casper. Since Casper launched in 2014 it has yet to make a profit. Trader Joe’s does not offer online shopping and does not plan to. By Tricia McKinnon eCommerce is expensive.

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

billion in its 2014 IPO. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. If you are curious about Alibaba’s plan for staying on top then consider these six elements of its strategy. Create a seamless link between online and offline retail.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

When Nordstrom was planning its entry into Canada right round the time these luxury online retailers were getting started Nordstrom may have been unaware of these competitors or it may have underestimated how many consumers would flock to these sites. More brands are selling direct to consumer. Do you like this content?

Apparel 97
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Dollar Tree’s Strategy, 3 Actions its Taking to Stay on Top

Indigo 9 Digital

Dollar stores continue to be one of the fastest growing segments in retail. With low prices dollar stores are even bringing in higher income consumers. "[W]e Dollar Tree bought Family Dollar in 2014 for close to $9 billion but it has struggled to turn the chain around. If you are you are not alone. Do you like this content?

Grocer 52
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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?

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10 Ways to Succeed in Retail

Indigo 9 Digital

From small retailers to large retailers sufficient foot traffic has never been more important as consumers elect to do more of their shopping online. But it isn’t just online shopping that is affecting location decisions since the majority of retail sales still happen offline. Do you like this content?