Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 286

Marketing Advertising Consumer Marketing Spend 286

Indigo 9 Digital

NOVEMBER 16, 2023

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. Casper Casper is another direct-to-consumer brand onlookers have watched closely since it launched in 2014. Take department store Kohl’s, last year its marketing costs were only 4.9%

Consumer 98

Consumer Returns Advertising Marketing 98

Inside Retail

JULY 21, 2021

“We work with thousands of brands to drive a better return on their marketing spend by connecting them to shoppers at the right moment meeting and exceeding consumer expectations and only charging retailers for performance,” explains Wilson. Cashrewards pioneered cashback in Australia, launching in 2014 and has been growing ever since.

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130