High Street, High Stakes: Why Immersive Physical Experiences Are Key to Unlocking Retail Success
365 Retail
JUNE 16, 2025
UK retail footfall in January increased by 6.6% It was a pioneer of the experiential economy, and testament to the power of anticipating retail trends years ahead of schedule. Similarly, the brand’s 2014 London Fashion Week activation broke new ground by using virtual reality (VR) to provide an immersive browsing experience.
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