Remove 2014 Remove Accounting Remove Marketing
article thumbnail

How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
article thumbnail

California Increases Penalties for Retail Theft with a Focus on Repeat Offenders

Retail TouchPoints

In addition to increasing the penalties and mandating treatment for some drug-related crimes, the measure also reverses some of the leniency introduced in 2014’s Proposition 47 , which, for example, made the shoplifting of items worth $950 or less a misdemeanor instead of a felony. of voters approving the measure.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321
article thumbnail

Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

He will add responsibilities for the company’s strategic healthcare initiatives and its international expansion to Mexico to his existing finance, accounting, strategy and procurement functions. Garratt joined Dollar General in 2014 as SVP of Finance and Strategy and has served as EVP and CFO since December 2015.

article thumbnail

Bain Capital sells Boost Juice, Betty’s Burgers parent

Inside Retail

We were attracted by Retail Zoo as a strong platform in the food retail sector, with market-leading brands in Boost and Betty’s,” said Georgina Varley, MD at Adamantem. Its burger chain business Betty’s, which accounts for 56 per cent of the company sales, has grown from eight stores to 54 over the past five years.

article thumbnail

How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

Retail TouchPoints

The movable middle makes up 50% of a brands shoppers who account for approximately 20% of spend with a brand, but 40% of the overall category spend a.k.a. Because these consumers arenot quite yet locked into you or your competitors the movable middle shopper is often highly receptive to persuasive and relevant marketing.

Consumer 147
article thumbnail

Canadian plant-based restaurant chain Copper Branch heads Down Under

Inside Retail

“Not only are we confident that guests will enjoy an exciting new plant-based experience, but we have carefully tweaked the menu to ensure we account for the local tastes of the Australian and New Zealand markets,” he said.