Retail Gazette

OCTOBER 26, 2023

The retailer was notorious for its steamy advertising campaigns, which often featured young female staff members alongside its cult products including the infamous tennis skirts and disco pants. The alleged misconduct , coupled with questions surrounding its advertising methods, sent sales at American Apparel spiralling.

Fashion 59

Fashion Boutique Apparel Fast Fashion 59

Indigo 9 Digital

FEBRUARY 28, 2023

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. It began selling a wool sneaker in 2016.

Advertising 98

Advertising Consumer Returns Promotions 98

Mass Relators

DECEMBER 21, 2022

Tweeten was promoted to vice president of marketing/communications in 2013, and in 2014 she was named senior vice president, chief marketing officer. He then went on to lead stores in Cedar Rapids and Iowa City before being named assistant vice president, operations, for Hy-Vee’s western district in 2014.

Promotions 52

Promotions Health & Wellness Finance Marketing 52

365 Retail

NOVEMBER 4, 2021

This was the first of the store’s Christmas campaigns created by advertising agency Adam & Eve, now adam&eveDDB, and the first to feature a musical cover by a current artist, on this occasion a Taken By Trees version of Sweet Child O’ Mine by Guns N’ Roses. 2014: Monty The Penguin. 2016: Buster The Boxer.

Advertising 64

Advertising Department Stores Shopping ATS 64

Retail Gazette

DECEMBER 28, 2023

She has risen through ranks, becoming design director in 2014, before taking on the creative and digital director post in 2017. Prior to joining McColl’s in 2016, Bird spent over 20 years with Big 4 grocer Tesco in both HR and operational positions. Click here to sign up to Retail Gazette‘s free daily email newsletter

Grocer 69

Grocer Fashion Promotions Management 69

Store Growers

JULY 14, 2021

Getting focused (2014). Search Engine Advertising (SEA). In 2014, I set out to travel the world together with my wife, while still working at the same time. Building an agency (2015 – 2016). Lesson: As a freelancer, you’re responsible for every hour of your day. So pay close attention to where your time is going.

Management 81

Management Accounting Marketing ATS 81

Store Growers

MAY 1, 2019

But after you’ll need to grow more deliberately: improve your website, start advertising or get serious about your email list. Source: MarketingSherpa (2014). Source: Wordstream Google Ads data (2016). Rather than aiming for the average, these numbers show what great advertisers are doing. Top 25% companies.

Shopping 51

Shopping Advertising Merchant Services Checkout 51

Store Growers

NOVEMBER 27, 2018

The company sprouted from a successful Kickstarter campaign back in 2014 and is now selling a whole range of men’s and womens shoes. It’s hard to get an exact number, but people in the industry estimate Allbirds spends about $100-500k/mo on advertising. Allbirds text advertisements. You’ll find out in this post.

Advertising 31

Advertising Returns Accounting Shipping 31

Indigo 9 Digital

FEBRUARY 13, 2023

Actress Blake Lively who also has a huge following launched her own lifestyle brand and website called Preserve in 2014 but the actress was forced to quickly shut it down within a year due to a lack of interest. That prompted Paltrow to launch goop’s first product line, a collection of beauty products without toxic ingredients in 2016.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

JULY 21, 2023

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram alone. Having advertised with Facebook and Instagram since very early on, we saw the cost to acquire customers rise significantly, and it's at a place now where it's just unsustainable.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MARCH 17, 2022

Adidas has also directly sold its merchandise on Amazon since 2014. But what happens if Amazon changes its algorithm or advertising on the platform becomes cost prohibitive? Third party sellers are not the only ones thinking about advertising, it is also top of mind for Amazon. Product discovery is an uphill battle on Amazon.”

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96