Business lessons from Beyoncé
Inside Retail
SEPTEMBER 11, 2022
Whatever she sells, I’m buying, whether it’s overpriced album merchandise that won’t get shipped out for another 11-12 weeks from the US, or her activewear collaboration with Adidas. I am a ride-or-die member of the Beyhive, Beyoncé’s unofficial global fan club. That’s what Beyoncé has done better than most.”. Surprise and delight.
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