Inside Retail
MAY 19, 2024
Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. But it’s not enough to communicate on social media alone, especially as the advertising around natural skincare becomes increasingly noisy. The hardest part is selecting which stories to tell, Réthoré said.
Inside Retail
MARCH 3, 2024
For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Retail TouchPoints
OCTOBER 26, 2023
At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.
Retail TouchPoints
JUNE 6, 2022
Collaboration is the new competition; it was back in 2013 that Harvard Business Review used this sentence to headline an article on how to drive large-scale social change through collaboration. Almost a decade later, the term is absolutely still valid when it comes to defining the status quo in the retail industry.
Inside Retail
JUNE 1, 2022
Under her leadership, the company was buffeted by revelations in 2018 that UK consultancy Cambridge Analytica had improperly acquired data on millions of its US users to target election advertising. Haugen worked as a product manager on the civic misinformation team at Facebook.
Mass Relators
DECEMBER 12, 2022
In his new role, dela Cruz will provide support across Dollar General’s store operations network with a focus on employee-centric initiatives, according to the company, which notes that the executive brings more than 20 years of experience to his new role, including a background in continuous improvement and P&L management.
Inside Retail
JUNE 17, 2021
Similarly, Alibaba saw a 100 per cent increase in time spent on Coach’s Tmall Luxury Pavilion store after the brand introduced its gamified shopping experience, according to David Lloyd, UK managing director of e-commerce giant Alibaba. You need to be able to articulate your brand’s story in a way that’s relevant to the customer today.”.
Expert insights. Personalized for you.
264 
Let's personalize your content