Inside Retail
MAY 16, 2024
Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.
Hunton Andrews Kurth
JUNE 6, 2022
The FTC has announced that it is taking a fresh look at its guidance for online disclosures, in part because, according to its Consumer Protection Director, “some companies are wrongly citing the guides to justify practices that mislead consumers online.”. The FTC is taking comment s on these questions through August 2, 2022.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inside Retail
FEBRUARY 5, 2024
A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. per cent month-on-month far from ideal.
Retail TouchPoints
MARCH 15, 2022
If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.
Inside Retail
MAY 19, 2024
The right man for the job Réthoré joined Jurlique in March last year, after 12 years in various leadership roles at Nespresso Oceania, and shorter stints heading up Dyson in Japan and DFS in Hong Kong. Pola Orbis is a very CRM-centric company and that resonates with my background at Nespresso, which is all about CRM.
Inside Retail
MARCH 3, 2024
The global market for Black haircare products was estimated at around $9.56 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. So let’s imagine you’re shopping online and you are at the product page and you’re ready to buy the product,” she said.
Inside Retail
JUNE 21, 2023
Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. It’s not just about selling products, and [at] the risk of sounding glib, it boils down to the fact that haters are going to hate. In the end – who wants to be a part of that.”
Expert insights. Personalized for you.
264 
Let's personalize your content