2013 Advertising ATS Retail Trends 
Indigo 9 Digital
MARCH 9, 2023
For many years analysts were saying stores are dead but if Walmart didn’t start testing grocery pickup back in 2013 its grocery pickup services would not have performed so well when put to the test during the pandemic. Walmart had this foresight and a decade ago in 2013 it started testing a grocery pickup service.
Indigo 9 Digital
APRIL 5, 2022
Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Alibaba.com generates revenues through advertising fees as well as by charging a fee to list on the platform. Launched in 2010 AliExpress is a global retail marketplace. Co-founded in 2013 Cainiao is Alibaba’s logistics arm.
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Indigo 9 Digital
SEPTEMBER 26, 2023
Ulta Beauty has a deal with Target to open at least 800 mini Ulta Beauty stores within Target stores. In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. This is a feat that not many companies can say they have achieved.
Indigo 9 Digital
JULY 18, 2022
The promotion was so successful it helped boost McDonald’s sales not only in 2020 but in 2021 it helped McDonald’s to reverse its declining sales trend with revenues for the year coming in at $23 billion. Now why would Gen Z storm McDonald’s to get a meal that already exists, something they could buy at any time? Tim Hortons.
Indigo 9 Digital
MARCH 17, 2022
At the end of the day the criteria for success is rather simple. The exposure can also come at a cheaper price. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Free samples are really just another form of marketing retailers use to generate more sales.
Indigo 9 Digital
MARCH 15, 2022
Danny Meyer, CEO of the Union Square Hospitality Group and founder of Shake Shack believes if you pay employees higher rates they tend to stay longer and are of a higher quality than employees who accept roles at lower rates. We have all seen the retail employee who seems like they would rather be anywhere else than at work.
Indigo 9 Digital
FEBRUARY 13, 2023
But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. Those newsletters produced 35% of the traffic to goop’s website at one time. To be successful and to have longevity you will need to reinvent yourself at some point.
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