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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Since entering the market, Parachute has raised over $47 million in venture capital. How Parachute popped off Like many other successful DTC brands in the market, the concept for Parachute came from a personal place of need and interest from the founder.

Marketing 244
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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary.

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McDonald’s Australia CEO resigns, new boss announced

Inside Retail

McDonalds Australia CEO and managing director Antoni Martinez is leaving the Golden Arches after nearly 20 years with the fast food giant and almost than three years in the leadership role. Chiczewski joined McDonalds in 2012, and has held several roles in strategy, finance, and operations.

Finance 226
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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273
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SMS marketing tips from Australia’s fastest-growing brands

Inside Retail

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278
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Is it Time to Upgrade Your WMS to a Fulfillment Management System?

Retail TouchPoints

Ecommerce has undergone a remarkable transformation in recent years, and warehouses must consistently deliver a seamless, end-to-end consumer experience to remain competitive in this evolving market. That’s where a modern fulfillment management system (FMS) steps in to meet both internal and external needs.

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How LSKD’S PR powerhouse Bree Masters balanced a retail career and Olympic dream

Inside Retail

My first job was a casual role at Top Juice in Sydney as a teenager, and after finishing school in 2012, I moved to the Gold Coast to pursue surf lifesaving and started working at Boost Juice in Pacific Fair in Queensland. Working as a manager at Boost Juice, I developed my leadership abilities. It fit well with my training schedule.