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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

These platforms are growing as destinations for social shopping, which marries social media and online shopping, due to their tech prowess and massive user bases. Let’s see how the rise in social shopping shapes how brands reach always-on shoppers. Online shopping gets social. Digital advertising boom time.

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Interview with Bark CRO Suzanne McDonnell Suzanne McDonnell, Chief Revenue Officer, Bark Retail TouchPoints (RTP): What have you and the Bark team been able to learn about your consumers, the pup parents, since the company’s inception in 2012?

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free.

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

While shoppers have a month or so to build their shopping lists, brands need to start preparing now. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. Perform your advertising research now. Think About Inventory Early Start having inventory conversations now.

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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Will a digital Olympics be the nudge the West needs to make live shopping mainstream ? How will the splintering of viewership across media channels impact the resonance of advertising campaigns? How will Splintered Viewership Impact Advertising Efforts? Will sponsoring brands be tarnished by the turmoil surrounding the event ?

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20 Halloween Ads to Inspire Your Own

Small Biz Trends

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids.