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Exclusive: Inside Grubhub’s First Year in Commerce Media and a Peek at What’s in Store

Retail TouchPoints

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

But this is only one side of the story; the ecommerce boom also led to a significant increase in return rates, which adds considerable logistical and cost implications, and eats into the bottom line. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

It’s important to make it easier for customers to understand what they’re getting to lower the chances of returns and negative reviews. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. Perform your advertising research now.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels. Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement.

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Retail appointments for the week

Inside Retail

In that role, Wright oversaw significant investment in advertising and inventory in 2020, which led to the company having some of its best months, despite the impact of the global pandemic on consumer sentiment. He also led Jimmy Choo from 2007 to 2012, and has held senior positions at Yves Saint Laurent, Gucci and other luxury brands.

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. Sharp founded the online scrapbook and photo-sharing platform in 2010 with Ben Silbermann, who is the San Francisco, California-based company’s chief executive officer, and Paul Sciarra, who left in 2012.