Rangeme

SEPTEMBER 28, 2021

Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. August 10, 2021. January 2021.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98

Retail Gazette

DECEMBER 28, 2023

Lyssa McGowan, chief executive, Pets at Home Pets at Home hired Sky chief consumer officer Lyssa McGowan as its new chief executive. She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer.

Grocer 67

Grocer Promotions Fashion Management 67

Indigo 9 Digital

JUNE 28, 2022

billion in 2012. billion, 2019 marked the first year Abercrombie & Fitch experienced an increase in sales since 2012. billion, 2019 marked the first year Abercrombie & Fitch experienced an increase in sales since 2012. To reach these young consumers Abercrombie & Fitch decided to leverage TikTok.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Indigo 9 Digital

FEBRUARY 13, 2023

If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. But it was not until 2012, four years after she sent her first newsletter that goop ventured into eCommerce. Build a loyal following before you monetize. 150,000 subscribers. The t-shirt quickly sold out.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Retail Geek

JUNE 13, 2022

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp.

Fulfillment 52

Fulfillment Shipping Merchant Services Advertising 52