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Bed Bath & Beyond Continues to Rebuild C-Suite with Marketing Chief Appointment

Retail TouchPoints

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 212
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. This master brand campaign is designed to reignite the essence of our brand, sparking inspiration for and, in turn, create a better way to shop,” she added.

Marketing 130
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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons. So what’s missing from marketers’ toolkits that would enable them to build a bridge over that monetary chasm?

Marketing 213
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Warrick Lambert Takes the Helm at Genie Shopping Amid Growth Surge

365 Retail

Genie Shopping, a leading UK retail price comparison engine , has appointed performance marketing expert Warrick Lambert as its first-ever Chief Executive Officer. Lambert rejoins the company after a 12-year hiatus, stepping in at a time when Genie Shopping is experiencing a remarkable year-on-year revenue growth of 172% in 2023.

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‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy

Inside Retail

Bergh, who has served as president and CEO of Levi Strauss & Co since 2011, is reflecting on his legacy as he prepares to hand over the reins of the $6 billion global business to his successor Michelle Gass, the former CEO of American department store chain Kohl’s, who joined Levi’s earlier this year. “The Let’s go after it.”

Consumer 245
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Stitch Fix Moves Beyond Subscriptions with Hyper-Personalized Direct Shopping Experience

Retail TouchPoints

Online personal styling service Stitch Fix is continuing to expand beyond its core subscription fashion service into direct buying with the launch of Freestyle, a personalized shopping experience that allows anyone to buy items anytime without being a current subscriber. Because the experience — which is available now for U.S.

Shopping 183
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Macy’s Partners With Target Evolution to Sell Teen Entrepreneurs’ Products at Texas Off-Mall Store

Retail TouchPoints

The companies will initially open a Trail Blaze Shop in the Market by Macy’s in Flower Mound, Texas as well as launching related two-day popup experiences that will offer teens a chance to sell their products inside Macy’s stores.

ATS 246