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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130
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Every Marketing Reel Needs a Hook — Automated Testing Sharpens It

Retail TouchPoints

Every year, retail brands miss out on potential revenue to the tune of $18 billion (according to Forrester research) thanks to abandoned carts. That doesn’t mean rude people ditching their physical shopping carts in the parking lot, but millions of consumers being lost in the online purchase funnel for a variety of reasons.

Marketing 259
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Warrick Lambert Takes the Helm at Genie Shopping Amid Growth Surge

365 Retail

Founded in 2006 under the original name Crowdstorm, Genie Shopping initially operated as a consumer-centric shopping website. Seizing this opportunity, Genie Shopping pivoted to focus on online retail marketing, developing its proprietary “shopping campaign management” technology.

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Retail appointments of the week

Inside Retail

Doug Herrington has been named CEO of Amazon’s new Worldwide Amazon Stores business, which was formerly known as Consumer, and John Felton has been named the leader of the Operations business. He launched AmazonFresh in 2007 and has served on the e-commerce company’s senior leadership team since 2011.

Finance 130
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Retailing in India: Rise and Shine Through

VMS

The pandemic has seriously threatened this upward trend with recent lockdowns in India, operational challenges and falling consumers sentiments. Statista Statistics, a Germany-based market data firm, reports a slide of 35 percent in gold demand to 446.4 The sector has more than 300,000 players employing over 4.64 million by 2022.

Jewelry 83
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Amazon names new head for global stores

Mass Relators

He will succeed Dave Clark, the former CEO of Amazon Worldwide Consumer, who is leaving the company to serve as CEO of the supply chain software start-up Flexport. He joined the company in 2005 to build out our Consumables business, launched AmazonFresh in 2007, and in 2015, took on leading all of our North American Consumer business.

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Amazon names global stores head

Mass Relators

He will succeed Dave Clark, the former CEO of Amazon Worldwide Consumer, who is leaving the company to serve as CEO of the supply chain software start-up Flexport. He joined the company in 2005 to build out our consumables business, launched AmazonFresh in 2007 and, in 2015, took on leading all of our North American Consumer business.