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From Store #1 to Store #300, Warby Parker Keeps its Eyes on the Prize

Retail TouchPoints

In 2010, the idea of selling prescription eyewear online seemed risky if not positively foolhardy, but the retailer didn’t just persist — it thrived. Step into a time machine and travel back 15 years, to the debut of (then) digital pure-play eyewear retailer Warby Parker.

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Coles and Woolies double down on value, but expert says it’s ‘not the only lever’

Inside Retail

In 2010, Coles launched its “Down Down, Prices Are Down” promise, and in 1987, Woolworths launched its “Fresh Food People” campaign. Delivery windows and click-and-collect pickup are key moments of truth that shape the customer experience, Sperti explained.

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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

Segmentation for Targeted Marketing: Segment and target high-value customers based on data like past purchases, customer decile and persona. Personalized Customer Experience: Personalization in marketing is no longer a bonus, its an expectation.

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Gen Alpha Is Coming: How to Prepare for the Next Generation of Payment Preferences

Retail TouchPoints

Born from 2010 onward, Gen Alpha has grown up surrounded by smartphones, voice assistants and digital wallets. A new generation is quietly but steadily beginning to influence the future of retail, yet many merchants have yet to take notice.

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Wesfarmers names John Gualtieri as MD of Officeworks

Inside Retail

“John joins Officeworks at an exciting time, with the business focused on strengthening its omnichannel customer experience, transforming its technology offer and scaling its business-to-business operations,” said Rob Scott, MD of Wesfarmers. Officeworks, however, saw significantly lower growth, with sales rising 2.3

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How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025

Retail TouchPoints

Cary Lawrence is the CEO of Decile , a customer data and analytics platform with a mission to help ecommerce brands grow profitably. In July 2020 Decile spun out of SocialCode, where Lawrence was a Co-founder in 2010.

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How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

Retail TouchPoints

Prior to Oracle and Responsys, he founded Conversa Marketing, a social CRM company that was acquired by StrongView (now Selligent) in 2010. Prior to Cuebiq, he served as Group VP, Oracle Marketing Cloud and SVP of Emerging Channels at Responsys, until its $1.5 billion dollar acquisition by Oracle in 2014. and VP, Marketing at ZDNet.

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