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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264
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Lovisa CEO Shane Fallscheer exits business after 12 years at the helm

Inside Retail

“Victor is an exceptional retailer with proven achievements in global markets and is the ideal person to continue to take Lovisa forward.”. The post Lovisa CEO Shane Fallscheer exits business after 12 years at the helm appeared first on Inside Retail.

ATS 245
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Publix Recall: Grocer Recalls Its Baby Food Brand Over Possible Lead Contamination

Retail Wire

Publix customers with additional questions may call our customer care department toll-free at 1-800-242-1227 or visit our website at publix.com. In February, Tri-Union Seafoods voluntarily recalled some canned tuna brands, including those marketed under the Genova name, due to a manufacturing flaw that could eventually erode the seal.

Grocer 147
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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,

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Torrid Appoints Retail Veteran as New CEO

Retail TouchPoints

Torrid has appointed Lisa Harper as its new CEO, as current CEO Liz Muñoz steps into a newly created position as Chief Creative Officer (CCO) at the apparel retailer that serves women sizes 10 to 30. The change at the top comes amid a number of leadership shifts taking effect immediately.

Apparel 263
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How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

Retail TouchPoints

While marketers often focus on acquiring new customers and growing the loyalty of their best customers the top 25% who typically spend the most the movable middle represents a large and often overlooked segment. Lets look at a retailer, for example, that is perhaps looking to promote its new private label brand.

Consumer 147
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The Berry Tea Shop launches equity crowdfunding to scale business

Inside Retail

The money raised will be used primarily to secure a new warehouse, venture into wholesale, scale marketing efforts, and introduce new products – including developing a ready-to-drink range. At the same time, its retail space grew 20 per cent in the same period. The company reported a revenue of $1.3

Shopping 276