Retail TouchPoints

JANUARY 9, 2025

Prioritizing Customer Lifetime Value Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth. With advertising costs constantly climbing, we dont want to just drive short-term sales. Decile spun out of SocialCode in July 2020 where Lawrence was a Co-founder in 2010.

Marketing 289

Marketing Customer Experience Target Market Advertising 289

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. families say their children under 12 influence family purchasing decisions, according to the National Retail Federation.

Consumer 279

Consumer Customer Experience Apparel Advertising 279

Retail TouchPoints

APRIL 14, 2025

He has over 30 years of experience working in the data, digital advertising and marketing industry. Previously, Della Penna served as Chief Revenue and Growth Officer at Cuebiq, where he built and led the sales, customer success and supply partnerships teams. Michael Della Penna is Chief Strategy Officer at InMarket.

Consumer 147

Consumer Marketing Shopping Advertising 147

Retail TouchPoints

MARCH 11, 2024

The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected. Gen Z consumers are neither easy to define nor predictable in their shopping habits.

Consumer 303

Consumer Department Stores Merchandise Store Advertising 303

Retail TouchPoints

AUGUST 7, 2023

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. A focused, disciplined advertising approach. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S.,

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

SEPTEMBER 16, 2021

In 2010 , adults in the U.S. For example, the break in communication between social media ad and retailer website is often what causes things like stockouts of products being advertised and other sales snafus. . “We and What do retailers, brands and social media platforms have to do to get there?

Social Commerce 312

Social Commerce Consumer Merchant Services Checkout 312

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers.

Consumer 246

Consumer Marketing Wholesale Returns 246